In-store greenhouse for supermarkets — frequently asked questions

In-store greenhouse for supermarkets — frequently asked questions

Urban Farm is Estonia's first EU Organic certified in-store greenhouse operator. Here are answers to the most frequently asked questions.

What is an in-store greenhouse in a supermarket?

An in-store greenhouse is a fully automatic growing unit installed directly in the supermarket's sales floor. Customers can see microgreens growing and buy fresh produce directly from the greenhouse. Urban Farm's greenhouse fits in 1 m² of floor space.

Is the in-store greenhouse free for the supermarket?

Yes. Urban Farm's business model is zero investment — the store pays nothing for installation or equipment. Urban Farm covers all costs and earns revenue from product sales.

Which Estonian stores have Urban Farm's in-store greenhouse?

Urban Farm's greenhouse is installed in 17+ Estonian stores, including Selver, Rimi and other supermarkets across Estonia.

Is Urban Farm expanding to Europe?

Yes. Urban Farm's in-store greenhouse concept is well-suited for Finland, Latvia, Lithuania and other European markets. Contact us to discuss pilot project opportunities.

What is EU Organic certification?

EU Organic certification means all products are grown without pesticides, herbicides or chemical fertilizers. Urban Farm is Estonia's first certified in-store microgreens grower.

What microgreens does Urban Farm grow?

Urban Farm grows 40+ varieties including pea shoots, sunflower shoots, radish, basil, coriander, amaranth, mustard and broccoli microgreens — all EU Organic certified.

How does Urban Farm deliver to restaurants?

Urban Farm delivers fresh microgreens to restaurants and hotels in Tallinn 2–3 times per week. Free samples are available — contact us to request a tasting kit.